One of the most important things, if not the most important thing, for a company is profit. Which means all companies must continually improve their process for receiving orders. This process itself is a source for competition.
This is a clean workflow that should run smoothly with few mistakes. It's useful for illuminating the ratio of canceled inventory allocations and returns, etc. But it can be simpler if you already have an inventory management system (i.e., a system that receives orders based on the state of inventory). There are so many ways to make an order—one-on-one, catalog, website—and the process will differ greatly depending on the initiation point.
- * For more info see Message Start Event/Message Catching Intermediate Event (Manual)