"We will sincerely correspond to your voice"
Easier said than done. Actually, sometimes it might be impossible to "Immediately respond to customer voice". Suppose if you set up a framework to dynamically scaling up the "human resources", it will have its limit. No, wait. First of all, the policy of "simply increase manpower" will lead to "increase of cost". Consequently, it will not be for your customers.
Hmm, what truly is "corresponding sincerely"?
"ISO 100002" will be a great hint. That is, focusing on "making continual improvement by PDCA cycle for Complaint handling process". (It may also be said that to increase the maturity of the organization.)
Specifically speaking, it is to capture and to record the progress between the completion of answering to the customer, from the acceptance of the opinion and demands from customers. And then, continue to improve the "flow of Complaint handling process" or the "Work Manuals".
- ISO 10002: Quality management (Customer satisfaction):
Guidelines for complaints handling in organizations (2004)
The following Workflow Definition is a very simple "Complaint handling process."
* You may refer to as "Claim handling process" or " Inquiry handling process", as well.
To begin with, you run this simple Workflow for "Customer voice" for a week or a month. And then you will conduct the first Process alteration based on the accumulated handling records and actual experiences. Thereafter, iterate the improvement cycle.
In addition, it is excellent that it refers "Customer Master". If you have prepared the "customer master", operators will be able to input "customer name without fluctuation", easily.
[Inquiry Correspondence process]