Requests for Information Lead to How Many Orders?

So where do you start BPM from? It's the golden question that's so hard to answer. To resist the temptation to say something utterly unhelpful (e.g., "It depends on the company,") let's try a more specific lead: start with either (1) A workflow that responds to a query made from an external source, or (2) A process for providing a service which starts from an order input. Today let's look at a Request-for-Information workflow, which belongs to the former category.