Is it an analysis tool, or an aggregation tool?
Anyone who is involved in the web industry knows about the existence of "Google Analytics".Although I might not need to explain again, "Google Analytics" is a service that is to know the number of visits and visitors on particular website, and it is an indispensable tool for people who work in the industry, for surveying such as "popular pages" and "unpopular pages" or "investment effect of online ads".
On the other hand, for many people it can be said "a too much functional tool".
In order to display the information which you want to see, you must go through complicated procedures because its multifunctionality. Even those who log in to "Google Analytics" every week, to make "in-house weekly newsletter" for example, actually use only a few functions of it. Therefore, many people use "custom reports" (dashboards) and "custom alerts" (email notifications) trying to make the every time work efficient.
No abnormality in aggregated value this week!
The following Business Process Definition is "Website Operation Status Reporting Process" to be conducted weekly. Every Monday morning, "a draft of report that aggregated data of Google Analytics has been inserted" will be prepared. Therefore, marketers can complete a report for the entire company just by entering a brief commentary. You do not need to log into "Google Analytics" unless remarkable changes occur.
[Website Operation Report]